In current scenario, the technologies have been greatly increased. It is to be noted that the demands of people were also raised along with the development of technology. People started seeking the best and easiest way for shopping. This is the main reason why they moved towards the online sources. This shopping made them to conserve time as well as helped them to shop the best products. People started feeling the comfort and reliability in online shopping. Especially for working people time management is considered as a great constrain for shopping. Thus, they tend to use online stores rather than the traditional markets. This diverted the attention of business people towards online marketing. As many people preferred online shopping, the marketers considered online as the best medium to enhance their marketing strategies and to promote their sales. All the products were made available in online right from dress to food. As they are ordered and shopped with ease along with door delivery facilities the credible of online shopping is kept increasing. All the facilities and more facilities rather than the traditional markets are made available in online shopping. While considering all the above mentioned reason one can be sure that online marketing is quite dominating the traditional marketing practices.